Mags Skin Marca de Desodorant by Gamze Binici

Mags Skin Marca de Desodorant by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2026

Mags Skin Marca de Desodorant

by Gamze Binici

Client: Gamze Binici

A' Design Award de Bronze Winner in Embalatge Category

8,275

Verified Award Winner

Verify Award Status for #174274

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Colors

The Design

About Mags Skin Marca de Desodorant

Mags Skin es un projècte d'identitat de marca e d'embalatge desvolopat per un desodorant natural concebut especificament per las pèls sensiblas. La marca es bastida a l'entorn del magnèsi coma sa basa elementària, simbolizat per una marca circulara inspirada d'un atòm. Un design de bóstia de doble capa separa la preséncia de la marca de las informacions detalhadas del produch, en guidant los utilizaires a travèrs una experiéncia de desembalatge clara e centrada sus la fisança. Lo flascon spray perlonga aqueste enfocament amb una forma afinada e ergonomica e un acabat texturat que renfòrça son aspècte de nauta gamma.

The Recognition

About the A' Design Award de Bronze

Mags Skin Marca de Desodorant a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mags Skin Marca de Desodorant siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mags Skin Marca de Desodorant satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici