Aur Embalatge · 2026
Chuehfeng Hami Melon Wine Embalatge d'alcòls
by Yisong Hu
- A' Design Award d'Aur 2026 in Embalatge
- CLIENT: Shijiazhuang Xianxing Brand Design Co., Ltd.
- Estimated Number of Design Views: 4,342,080
- Verification code 706192BC5C · Verify this award
Colors
About Chuehfeng Hami Melon Wine Embalatge d'alcòls
L'embalatge del vin de melon de Hami de Chuehfeng maridá la cultura regionala de la vila de Hami dins la Region Autonòma Ouïghoura de Xinjiang amb un sentiment fòrt de valor del produch, reflectissent l'eiretatge de la Rota de la Seda. Transfòrma la especialitat locala en un Vin de Frontièra que simboliza la cultura de la Rota de la Seda, en emplegant de materials ecologics e un capèl de botelha innovant que servís tanben de pòrta-encens. La tecnologia d'etiquetatge intelligenta fusiona la tradicion amb l'innovacion modèrna, en provesissent una concepcion d'embalatge multifoncionala de nauta qualitat.
About the A' Design Award d'Aur
Chuehfeng Hami Melon Wine Embalatge d'alcòls a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Chuehfeng Hami Melon Wine Embalatge d'alcòls siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Chuehfeng Hami Melon Wine Embalatge d'alcòls crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
