Minsheng Lesuke Embalatge per Hangzhou Minsheng Healthcare Co., Ltd

Lo dissènh Minsheng Lesuke Embalatge per Hangzhou Minsheng Healthcare Co., Ltd es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Minsheng Lesuke Embalatge

per Hangzhou Minsheng Healthcare Co., Ltd

Client : Hangzhou Minsheng Healthcare Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

6,608

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Colors

Lo Concèpte

A prepaus de Minsheng Lesuke Embalatge

Minsheng Lesuke es un design d'embalatge per un medicament d'ajuda a l'arrèst del tabac. Lo design utiliza un simbòl de cara sorisenta progressiva e un sistèma de colors positiu per ofrir d'encoratjament allòc d'avertiments. Un paquet de començament irange marca lo començament del periòde d'arrèst, mentre qu'un paquet de manteniment verd suggerís la creissença e l'equilibri. Las cellulas de dòsi jornalièra son devesidas per de linhas de destacatge precisas realizadas per pressatge a caud, de biais qu'una cellula se dobrís cada jorn e que lo progrès demòra visible. Lo còs es fach d'un film composit a basa de papièr reciclable, acabat amb de papièr mat e un film de tocar doç.

La Reconoissença

A prepaus del A' Design Award de Bronze

Minsheng Lesuke Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Minsheng Lesuke Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Minsheng Lesuke Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions e Embalatge: product dimensions, 82 mm x 25 mm x 125 mm
Etiquetas: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Tecnologia de Produccion: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Desaffo de Dissènh: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Recèrca: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiracion: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Durada del Projècte: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Flux Operacional: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.