Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets per Dheeraj Bangur

Lo dissènh Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets per Dheeraj Bangur es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets

per Dheeraj Bangur

Client : Brandsthan

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

7,457

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Colors

Lo Concèpte

A prepaus de Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets

Tèxt del Libre: Lo sistèma d'empaquetatge comunica los avantatges foncionals de las èrbas mercé a una ierarquia tipografica clara e a una disposicion estructurada de las informacions. Tres variantas se destrian per un còdi de colors contrarotlat, un alinhament regular sus grasilha, e una iconografia concisa per una reconeissença rapida. De gravaduras botanicas d'estil vintatge fan referéncia al saber tradicional de las èrbas, mentre que las composicions simplificadas mantenon la legibilitat dins los environaments comercials. Un detalhatge sobri sosten la clartat e la coeréncia. La concepcion equilibra las referéncias culturalas amb una estructura contemporanèa, en garentissent la legibilitat e la diferenciacion.

La Reconoissença

A prepaus del A' Design Award de Bronze

Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Wellkaya Foncion Principala: Galetas d'Èrbas de Milhets satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Dimensions e Embalatge: 174 mm x 60 mm x 198 mm
Etiquetas: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Tecnologia de Produccion: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Desaffo de Dissènh: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Recèrca: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiracion: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Durada del Projècte: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Flux Operacional: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.