Episode Conveni Sistèma de Marca Residenciala per Yiseo Kwon

Lo dissènh Episode Conveni Sistèma de Marca Residenciala per Yiseo Kwon es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2026

Episode Conveni Sistèma de Marca Residenciala

per Yiseo Kwon

Client : Sk D&d

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

7,575

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Lo Concèpte

A prepaus de Episode Conveni Sistèma de Marca Residenciala

Episode Conveni es un sistèma de marca creat per un servici residencial centrat sus la vida urbana eficienta. L'identitat es bastida a l'entorn de la metafòra d'un interruptor, de biais que los servicis essencials pòscan èsser alucats e los elements inutils atudats. Lo sistèma inclutz una arquitectura de logotip, un esquèma tipografic e de colors, e un lengatge d'icònas per las interfàcias digitalas. La senhalizacion, lo contengut digital e la comunicacion amb los usatgièrs seguisson las meteissas règlas visualas. Lo resultat es escalable e se pòt adaptar a cada luòc en demorant coerent.

La Reconoissença

A prepaus del A' Design Award de Bronze

Episode Conveni Sistèma de Marca Residenciala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Episode Conveni Sistèma de Marca Residenciala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Episode Conveni Sistèma de Marca Residenciala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensions e Embalatge: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Etiquetas: branding, visual identity, logo system, design system, user experience
Tecnologia de Produccion: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Desaffo de Dissènh: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Recèrca: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiracion: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Durada del Projècte: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Flux Operacional: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Brevets: Copyrights belong to SK D&D Co., Ltd., 2025.
Membres de l'Equipa: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim