Sinopec Charging Station Identitat de Marca per Guangzhou Ace

Lo dissènh Sinopec Charging Station Identitat de Marca per Guangzhou Ace es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2026

Sinopec Charging Station Identitat de Marca

per Guangzhou Ace

Client : Sinochem

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

7,531

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #179976

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Sinopec Charging Station Identitat de Marca

Sinopec Charging Station es un sistèma d'identitat de marca creat per d'estacions de recarga per veïculs electrics. Lo logotipe s'inspira d'un motiu de peonia e transforma la sequéncia de creissença del petal, de la fuèlha e de la liana en silueta d'una presa de recarga. Un degradat de blau cap a verd liga la paleta corporativa establida a l'energia renovabla. La forma simplificada demòra legibla d'una distància fins a 50 mètres. Las formas de fuèlha e de liana son reütilizadas coma marcatges al sòl que guidan los visitaires. Lo sistèma cobrís la senhalizacion, las interfàcias digitalas, lo dessenh dels cargadors e los materials imprimits.

La Reconoissença

A prepaus del A' Design Award de Bronze

Sinopec Charging Station Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sinopec Charging Station Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sinopec Charging Station Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensions e Embalatge: Page size 285 mm x 210 mm
242 pages
Etiquetas: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Tecnologia de Produccion: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Desaffo de Dissènh: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Recèrca: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiracion: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Durada del Projècte: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Flux Operacional: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Membres de l'Equipa: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun