Sushico Foncion Principala: Concepcion d'Embalatge per Alara Selin Murkozoglu

Lo dissènh Sushico Foncion Principala: Concepcion d'Embalatge per Alara Selin Murkozoglu es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2026

Sushico Foncion Principala: Concepcion d'Embalatge

per Alara Selin Murkozoglu

Client : Sushico

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Sushico Foncion Principala: Concepcion d'Embalatge

Tèxte del Libre: En tant que primièra e mai espandida cadena de restaurants extrèm-orientals en Turquia, la concepcion d'embalatge de Sushico reïnterprèta l'esséncia de la marca a travèrs una perspectiva novèla, en forjant un lengatge visual inspirat per la filosofia e los simbòls de l'Extrèm-Orient. L'estetica asiatica es modernizada per d'illustracions personalizadas basadas sus los kanji, caduna que conta sa pròpria istòria. Una paleta contemporanèa, menada pel roge japonés, e una tipografia causida amb suènh, en armonia amb l'esperit de la marca, completan un sistèma minimal mas poderós.

La Reconoissença

A prepaus del A' Design Award de Bronze

Sushico Foncion Principala: Concepcion d'Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sushico Foncion Principala: Concepcion d'Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sushico Foncion Principala: Concepcion d'Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions e Embalatge: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Etiquetas: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Tecnologia de Produccion: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Desaffo de Dissènh: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Recèrca: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiracion: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Durada del Projècte: 2025 Turkey, İstanbul
Brevets: Copyrights belong to Sushico 2025
Crèdits d'Imatges: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.