Mobility Future Within Reach Comunicacion de Marca per Hayato Itakura

Lo dissènh Mobility Future Within Reach Comunicacion de Marca per Hayato Itakura es un laureat autfo estimfo del prestigfo 2026 A' Design Award d'Argent dins la Categoria de Competfo Publicitat.

ArgentPublicitat· 2026

Mobility Future Within Reach Comunicacion de Marca

per Hayato Itakura

Client : tacto Inc.

Laureat del A' Design Award d'Argent dins la Categoria Publicitat

15,674

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Lo Concèpte

A prepaus de Mobility Future Within Reach Comunicacion de Marca

Mobility Future Within Reach es un programa de comunicacion de marca creat per un eveniment itinerant educatiu sus la mobilitat del futur. La pèça centrala es un grand diorama fach de carton Fine Flute, que mesura 1030 mm de nautor, 1456 mm de largor e 500 mm de prigondor. Cada partida foguèt talhada al laser e puèi assemblada a la man. De mecanismes interactius fan bolegar los veïculs, alucar los bastiments e la vila respond amb la lutz, lo son e lo movement. Lo material reciclable sosten la tematica de la sostenibilitat e ajuda los enfants a imaginar la mobilitat del futur a travèrs del jòc.

La Reconoissença

A prepaus del A' Design Award d'Argent

Mobility Future Within Reach Comunicacion de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mobility Future Within Reach Comunicacion de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mobility Future Within Reach Comunicacion de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions e Embalatge: Diorama
H1,030mm W1,456mm D500mm
Etiquetas: Integrated Creative, VI, Diorama, Web, Graphic Design
Tecnologia de Produccion: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiracion: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Durada del Projècte: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Flux Operacional: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Membres de l'Equipa: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Crèdits d'Imatges: Masato Ishibashi / Photography
moi. / Illustration