Zona Foncion principala: Brandenha e empaquetatge by Cansu Dagbagli Ferreira

Zona Foncion principala: Brandenha e empaquetatge by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Publicitat Competition Category.

ArgentPublicitat· 2026

Zona Foncion principala: Brandenha e empaquetatge

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award d'Argent Winner in Publicitat Category

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Verified Award Winner

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Colors

The Design

About Zona Foncion principala: Brandenha e empaquetatge

Tèxte: Zona es la primièra hard seltzer d'Angòla, que religa lo patrimòni local a una estetica contemporanèa, en presentant una identitat de marca inspirada per las fonts d'Huambo e lo riu Okavango. Lo design se centra sus una estetica contemporanèa e audaciosa qu'utiliza de paletas monocromaticas a basa de fruches e d'icònas geometricas per atraire l'atencion. Un logotipe personalizat incorpòra un esposc d'aiga amagat, que simboliza l'esséncia de la vida e lo flus dels rius. En combinant de colors vivas amb una mesa en pagina neta a basa de blanc, Zona ofrís una experiéncia visuala fresca e estimulanta que celèbra sas originas a travèrs d'un prisme jove e orientat cap al design.

The Recognition

About the A' Design Award d'Argent

Zona Foncion principala: Brandenha e empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Zona Foncion principala: Brandenha e empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zona Foncion principala: Brandenha e empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.