Craftoria Identitat de marca by Cansu Dagbagli Ferreira

Craftoria Identitat de marca by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2026

Craftoria Identitat de marca

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award de Bronze Winner in Grafica Category

6,808
Verified Award Winner
Verify Award Status for #181322

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Craftoria Identitat de marca

Lo cambiament de marca de Craftoria explòra l'interseccion entre los movements artistics istorics e los rituals de benèstre modèrnes. Inspirada per l'escèna artistica deis ans 1920, l'identitat emplega un logotipe tipografic amb empatadura refinat e una illustracion d'epòca victoriana per posicionar los kits de pintura per nombres coma una activitat sofisticada e meditativa. Lo disenh estructural de l'embalatge d'enviament facilita la transicion dau minimalisme exterior vèrs un interior fòrça contrastat e riquament colorit, formalizant lo desempaquetatge coma una pòrta d'intrada vèrs la concentracion creativa. Aqueste sistèma coërent religa lo saber-faire nostalgic ambé lo disenh d'un estil de vida modèrne per enaussar l'experiéncia dau passionat.

The Recognition

About the A' Design Award de Bronze

Craftoria Identitat de marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Craftoria Identitat de marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Craftoria Identitat de marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimensions & Packaging: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Tags: art, painting, hobby, vintage, illustration
Production Technology: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Design Challenge: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Research: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspiration: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Project Duration: 6 months, France and USA
Operation Flow: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.