Roofarm Rebranding Identitat de Marca per Naoki Eguchi and Taiki Yamada

Lo dissènh Roofarm Rebranding Identitat de Marca per Naoki Eguchi and Taiki Yamada es un laureat autfo estimfo del prestigfo 2026 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2026

Roofarm Rebranding Identitat de Marca

per Naoki Eguchi and Taiki Yamada

Client : RooFarm Inc.

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Roofarm Rebranding Identitat de Marca

Aqueste projècte es una iniciativa de renovacion de marca qu'acompanha l'expansion de las activitats de Roofarm. L'entrepresa a crescut a partir de l'agricultura urbana suls teulats e ara s'espandís cap a l'agricultura rurala a granda escala en parallèl de sas operacions urbanas. A aquesta etapa, la vision de l'entrepresa foguèt redefinida coma Reinventar l'Agricultura per Sostenir l'Aprovisionament Alimentari del Monde. Aquesta vision foguèt traduita dins una identitat inspirada dels circuits que exprimís l'agricultura coma una infrastructura. L'identitat presenta doas formas interconnectadas que simbolizan la relacion entre los sistèmas urbans e rurals.

La Reconoissença

A prepaus del A' Design Award de Bronze

Roofarm Rebranding Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Roofarm Rebranding Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Roofarm Rebranding Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimensions e Embalatge: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Etiquetas: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Tecnologia de Produccion: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Desaffo de Dissènh: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Recèrca: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiracion: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Durada del Projècte: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Flux Operacional: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Membres de l'Equipa: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Crèdits d'Imatges: Naoki Eguchi / Taiki Yamada