Songfengruo Ancient Tree Embalatge de Tè Negre by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Embalatge de Tè Negre by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2026

Songfengruo Ancient Tree Embalatge de Tè Negre

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Embalatge de Tè Negre

Songfengruo Ancient Tree es una boita de present concebuda per un tè negre de qualitat superiora. La boita exteriora mesura 240 mm per 60 mm per 240 mm e conten tres tiradors pichons, cadun de 65 mm per 40 mm per 150 mm. Un simbòl d'agulha de pin foguèt creat per la marca e repetit coma un motiu en mosaïca sus los tiradors. L'estampatge en relèu sens color apond de prigondor al papièr plan. Los tiradors arrengats amb òrdre remembran lo paravent plegable chinés. Las tonalitats marron escur e lo papièr amb de fibra e de textura de tè exprimisson la recèrca de la natura, de la santat e de la qualitat de la marca.

The Recognition

About the A' Design Award de Bronze

Songfengruo Ancient Tree Embalatge de Tè Negre a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Songfengruo Ancient Tree Embalatge de Tè Negre siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Songfengruo Ancient Tree Embalatge de Tè Negre satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.