Bronze Embalatge · 2026
Fortune Express Embalatge de Baijiu
by Yao Wu
- A' Design Award de Bronze 2026 in Embalatge
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express Embalatge de Baijiu
Fortune Express es un disseny d'embalatge per de baijiu. La boita amb teulada de dos pendes mesura 280 per 150 per 230 millimètres e se dobrís per lo fons. En levant cada rebat interior se descobrisson cinc botelhas, e cada botelha mòstra un Dieu de la Riquesa diferent dins una color dels Cinc Elements. Jos las botelhas se tròban cinc boitas suspresas de pelucha que se dobrisson en las estripant per revelar de pichonas figuras estilizadas. La boita exteriora es acabada amb una estampadura amb fuèlha metallica, e las etiquetas son estampadas numericament. Las nìnas de pelucha son fachas de fibra de poliester doça amb de detalhs brodats.
About the A' Design Award de Bronze
Fortune Express Embalatge de Baijiu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Fortune Express Embalatge de Baijiu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Fortune Express Embalatge de Baijiu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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