Stumbras Vodka Etiquetas by Studija Creata

Stumbras Vodka Etiquetas by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2014

Stumbras Vodka Etiquetas

by Studija Creata

Client: Stumbras

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Stumbras Vodka Etiquetas

Aquesta colleccion de vodca Stumbras' Classic fa reviure las ancianas tradicions lituanianas de fabricacion de vodca. Lo design fa un produch tradicional ancian pròche e pertinent pel consumidor d'uèi. La botelha de veire verd, las datas importantas per la fabricacion de vodca lituaniana, las legendas fondadas sus fachs reals, e los detalhs plasenters e atractius – la forma corbada recopada que rapèla las vièlhas fotografias, la barra biaisa sul bas que completa la composicion simetrica classica, e las poliças e colors que transmeton l'identitat de cada sots-marca – tot aquò rend la colleccion de vodca tradicionala non tradicionala e interessanta.

The Recognition

About the A' Design Award d'Argent

Stumbras Vodka Etiquetas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Stumbras Vodka Etiquetas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Stumbras Vodka Etiquetas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas