Aur Embalatge · 2014

Propeller Etiquetas

by Studija Creata

A' Design Award d'Aur 2014 in Embalatge
CLIENT: Stumbras
Estimated Number of Design Views: 52,841
Verification code 550C0EEF93 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Propeller Etiquetas

Propeller es una colleccion de bevendas espirituosas de divèrsas parts del mond, associadas per un tèma de viatge aerian e un pilòt viatgaire coma personatge de marca. Las caracteristicas de cada tipe de bevanda son exposadas a travèrs nombrosas illustracions, inscripcions que resemblan d'insignias d'aviacion e esquissas que servisson de receptas de cocktails. Lo design multifacetat es completat amb divèrsas tonaas de fuèlha colorada, divèrsas lacas, motius e gravadura en relèu.

About the A' Design Award d'Aur

Propeller Etiquetas a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Propeller Etiquetas siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Propeller Etiquetas crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Press Kit

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Image Credits: Edgaras Marozas