Alita Disseny de Botelhas e Etiquetas by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2017
Alita Disseny de Botelhas e Etiquetas
Client: Mv Group
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Alita Disseny de Botelhas e Etiquetas
L'objectiu principal del redisseny es d'augmentar la notorietat generala de la marca e de metre en valor las caracteristicas distinctivas talas coma los metòdes de produccion classics, las matèrias primièras e la qualitat. Lo rebranding complet d'ALITA inclutz una botelha novèla, un lògo renovat, una monografia, una capsula e un disseny d'etiqueta. Los produits an ara mai d'elements specifics a la categoria de vin espumant e de champanhan amb una introduccion d'una tòca classica legièra e un pauc de soliditat mas en conservant globalament una sensacion plan modèrna e legièra.
The Recognition
About the A' Design Award d'Argent
Alita Disseny de Botelhas e Etiquetas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Alita Disseny de Botelhas e Etiquetas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Alita Disseny de Botelhas e Etiquetas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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