Argent Grafica · 2020
InterBrasil Logotype Redesign Redissenh de l'Identitat de Marca
- A' Design Award d'Argent 2020 in Grafica
- CLIENT: InterBrasil
- Estimated Number of Design Views: 58,311
- Verification code 8C15EA979F · Verify this award
Colors
About InterBrasil Logotype Redesign Redissenh de l'Identitat de Marca
Los cambiaments de modernizacion e d'integracion dins la cultura de l'entrepresa foguèron l'inspiracion per la repensada e lo redissenh de la marca. Lo disseny del còr podiá pas mai èsser exterior a la marca, inspirant un partenariat tant a l'interior amb los empleats, coma amb los clients. Una union integrada entre avantatges, engagament e qualitat de servici. De la forma a las colors, lo nòu disseny integrèt lo còr dins lo B e la crotz de santat dins lo T. Los dos mots jonches al mièg fan que lo lògo sembla un sol mot, un sol simbòl, unissent lo R e lo B dins lo còr.
About the A' Design Award d'Argent
InterBrasil Logotype Redesign Redissenh de l'Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que InterBrasil Logotype Redesign Redissenh de l'Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. InterBrasil Logotype Redesign Redissenh de l'Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - Dimensions & Packaging
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- Tags
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- Production Technology
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- Design Challenge
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - Inspiration
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- Project Duration
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- Operation Flow
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
