Argent Grafica · 2020
The Rules of War Serie de Cartèls
by Mirna Noaman
- A' Design Award d'Argent 2020 in Grafica
- CLIENT: International Committee of the Red Cross
- Estimated Number of Design Views: 47,572
- Verification code 169A8DC678 · Verify this award
Colors
About The Rules of War Serie de Cartèls
Las Règlas de la Guèrra es una serie de cartèls sul drech internacional umanitari e las règlas de retenguda dins los conflictes armats. La serie utiliza sustot l'espaci negatiu, sens colors, formas o figuras que poirián indicar cap costat d'un conflicte. Quatre tèmas presentan los ensenhaments comuns del drech internacional umanitari e del Coran. Los cartèls foguèron creats per apropiar aquestas règlas dels publics arabofòns e musulmans pendent lo Ramadan. Cada cartèl mesura 1000 per 700 millimètres e es concebut tant per un usatge estampat coma numeric.
About the A' Design Award d'Argent
The Rules of War Serie de Cartèls a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Rules of War Serie de Cartèls siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Rules of War Serie de Cartèls es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
- Dimensions & Packaging
- 1000 mm x 700 mm x 200 gm
- Tags
- Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
- Production Technology
- iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
- Design Challenge
- The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
- Research
- To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
- Inspiration
- Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
- Project Duration
- This project was created during the month of May 2019 in Cairo, Egypt.
- Operation Flow
- These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
- Patents
- Copyrights belong to the International Committee of the Red Cross, 2019.
- Image Credits
- Illustrator / Creative Director: Mirna Noaman
