Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor by Jiabo Lu and Kun Luo

Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor

Diaoyutai es una concepcion d'embalatge creada per un licor chinés d'auta gamma. Lo motiu del dragon, que representava l'imatge imperiala mai nauta dins la China anciana, es utilizat coma element decoratiu principal. Lo tap de la botelha es ric en detalhs, e sa forma carrada evòca lo sagèl de jada que simbolizava lo poder imperial. La botelha ela-meteissa demòra fòrça simpla. Lo contraste entre l'ornament ric e las superficias planas crèa un imatge visuala solemna amb un caractèr chinés distint. La bóstia extèrna es facha de papièr reciclable, e la botelha es facha de ceramica chinesa tradicionala.

The Recognition

About the A' Design Award d'Argent

Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Diaoyutai Diaoyutai : Concepcion d'Embalatge de Licor es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017