MAU Vegas 2019 Eveniment by Shreya Gulati

MAU Vegas 2019 Eveniment by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Publicitat Competition Category.

FèrrePublicitat· 2020

MAU Vegas 2019 Eveniment

by Shreya Gulati

Client: Houndstooth

A' Design Award de Fèrre Winner in Publicitat Category

12,806
Verified Award Winner
Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Eveniment

Mobile Apps Unlocked o MAU Vegas es lo principal eveniment mondial en matèria d'aplicacions mobilas. Atrais las mai grandas marcas de la Silicon Valley, incluses Spotify, Tinder, Lyft, Bumble e MailChimp per ne nomenar que quauques unas. Houndstooth aguèt la tasca de conceptualizar, concebre e realizar l'aparéncia visuala entièra de l'eveniment e sa preséncia numerica per l'annada 2019. Coma l'eveniment ensaja de depassar las limits dins lo sector tecnologic, concebèron un sistèma que poguèsse representar aquò a travèrs de visuals e imbeure lo public dins l'experiéncia d'una manièra olistica.

The Recognition

About the A' Design Award de Fèrre

MAU Vegas 2019 Eveniment a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que MAU Vegas 2019 Eveniment siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, MAU Vegas 2019 Eveniment merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap