East Side Bièrra Artesanala Italiana per Roberto Terrinoni

Lo dissènh East Side Bièrra Artesanala Italiana per Roberto Terrinoni es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2020

East Side Bièrra Artesanala Italiana

per Roberto Terrinoni

Client : Roberto Terrinoni

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

12,947

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de East Side Bièrra Artesanala Italiana

Una bièrra artesanala dins una petita vila del centre d'Itàlia, cada bièrra a una istòria, cada istòria es contada sus sa etiqueta. A l'encòp eleganta e versatila, la tecnica del collatge permet d'inserir d'elements visuals que destacan l'identitat del produch, coma de referéncias al sens del nom, a la tipologia de la bièrra e a sos ingredients. La concepcion del lògo, que representa l'identitat corporativa, es basada sus una forma simpla. Aquesta forma es estada reproducha sus lo decop de las etiquetas e sus lo sistèma de simbòls de cada bièrra individuala en utilizant una personalizacion que es a l'encòp colorada e heraldica.

La Reconoissença

A prepaus del A' Design Award de Bronze

East Side Bièrra Artesanala Italiana a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que East Side Bièrra Artesanala Italiana siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. East Side Bièrra Artesanala Italiana satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions e Embalatge: 8,5x9 cm
Etiquetas: beer, collage, packaging, label, italy,
Tecnologia de Produccion: Paper, off-set print, screen printing polishing
Desaffo de Dissènh: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Recèrca: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiracion: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Durada del Projècte: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Flux Operacional: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Crèdits d'Imatges: video by east side brewing