Cong Tai Baijiu Foncion primària : Empaquetatge de bevendas by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2020
Cong Tai Baijiu Foncion primària : Empaquetatge de bevendas
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Foncion primària : Empaquetatge de bevendas
Cong Tai Baijiu es un design d'empaquetatge commemoratiu per un alcòl chinés difusat per l'annada de la rata. Lo motiu principal es inspirat de la manèta de pòrta de l'arquitectura tradicionala chinesa, en fasent referéncia a la rata coma primièr animal del zodiac qu'inaugura l'annada. L'etiqueta interiora combina las formas d'una rata e d'una moneda per suggerir la riquesa e la bona fortuna, mentre que l'anèl exterior emplega un motiu radiant per un efièch viu. L'ampolla es facha de ceramica amb una textura de marme e es acabada per estampatge per transferiment d'aiga.
The Recognition
About the A' Design Award d'Argent
Cong Tai Baijiu Foncion primària : Empaquetatge de bevendas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Cong Tai Baijiu Foncion primària : Empaquetatge de bevendas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cong Tai Baijiu Foncion primària : Empaquetatge de bevendas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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