Yedao Lugui Baijiu Empaquetatge de begudas per Wen Liu and Xianwen Wu

Lo dissènh Yedao Lugui Baijiu Empaquetatge de begudas per Wen Liu and Xianwen Wu es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Yedao Lugui Baijiu Empaquetatge de begudas

per Wen Liu and Xianwen Wu

Client : Hainan Yedao Liquor Developemt Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,069

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Lo Concèpte

A prepaus de Yedao Lugui Baijiu Empaquetatge de begudas

Yedao Lugui Baijiu es un design d'empaquetatge per una marca d'alcòl de la província de Hainan, al sud de China. Uèch luòcs pintorescs plan coneguts de Hainan son presentats coma illustracions sus la part davantièra de l'ampolla de veire. L'etiqueta del còl es destriada per una color diferenta. La bóstia exteriora es facha d'acrilic e de papièr, de manièra que se pòsca veire clarament l'ampolla illustrada a l'interior. L'estampatge daurat e l'estampatge sedós son aplicats a la bóstia, e l'ampolla es acabada amb un mestièr de flor rostida. L'esquèma cromatic blau simple reflectís la cultura locala e lo torisme de Hainan.

La Reconoissença

A prepaus del A' Design Award d'Argent

Yedao Lugui Baijiu Empaquetatge de begudas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Yedao Lugui Baijiu Empaquetatge de begudas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Yedao Lugui Baijiu Empaquetatge de begudas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensions e Embalatge: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Etiquetas: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Tecnologia de Produccion: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Desaffo de Dissènh: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Recèrca: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiracion: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Durada del Projècte: The project started in October 2018 and finished in May 2019 in Shenzhen.
Flux Operacional: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Membres de l'Equipa: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Crèdits d'Imatges: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.