San Liang Jiang Embalatge de botelha de licor by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platin in Dissènh d'Embalatge Competition Category.
PlatinEmbalatge· 2020
San Liang Jiang Embalatge de botelha de licor
Client: Henan Jiumayi Dianzi Shangwu Co., Ltd
A' Design Award de Platin Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #88715
The Design
About San Liang Jiang Embalatge de botelha de licor
San Liang Jiang es un embalatge per un licor inspirat per la cultura de Sanxingdui, un site ancian de l'istòria chinesa. La botelha de ceramica pren sa forma d'una cara umana de bronze, e la partida superiora de la botelha se pòt utilizar coma copa. De pintura en esprai e d'estampatge daurat son aplicats sus la superfícia, e lo negre es la color principala. La botelha es envolopada dins un material semblable a l'argila e plaçada dins una bóstia de fèrre blanc convèxa que mesura 250 per 175 per 100 millimètres. De pichonas palas, de bròssas e de martèls son incluses, per que la botelha se descobrisca coma una relíquia excavada.
The Recognition
About the A' Design Award de Platin
San Liang Jiang Embalatge de botelha de licor a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. San Liang Jiang Embalatge de botelha de licor presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. San Liang Jiang Embalatge de botelha de licor es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
- Dimensions & Packaging
- The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
- Tags
- Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
- Production Technology
- The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
- Design Challenge
- In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
- Research
- The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
- Inspiration
- The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
- Project Duration
- The project started in January 2019 and finished in March 2019 in Shenzhen.
- Operation Flow
- The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
- Team Members
- Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019
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