Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular per Xiaomi

Lo dissènh Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular per Xiaomi es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2020

Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular

per Xiaomi

Client : Xiaomi

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #89167

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular

Tèxte del Libre: Mi Sports Bluetooth Headset Mini es un embalatge creat per a un casc auricular Bluetooth esportiu. La fàcia davantièra del paquet mòstra sonque los escotadors e lo contrarotlador, mentre que lo cable demòra amagat. Un platèu de PET a l'interior manten lo casc en plaça, e una cobertura de papièr forma la coca extèriora. Vist de luènh, los dos escotadors se legisson coma d'uèlhs e lo contrarotlador coma una boca. De colors ajustadas e de detalhs imprimits transforman cada paquet en una cara d'emoji amb una expression diferenta. La concepcion vòl seduire los joves crompaires a un cost de produccion bas.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Mi Sports Bluetooth Headset Mini Foncion Primària: Embalatge de Casc Auricular merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions e Embalatge: dimension height 79mm, Length 110mm, width 28mm
Etiquetas: Handset, electronic, emoji, packaging, colorful
Tecnologia de Produccion: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Desaffo de Dissènh: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Recèrca: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracion: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Durada del Projècte: The project started in April 2018 and finished in April 2019 in Beijing, China
Flux Operacional: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Brevets: Copyrights belong to Xiaomi, 2019
Membres de l'Equipa: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Crèdits d'Imatges: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge