Beautiful Life Foncion Primària : Embalatge de bolas de nafta by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2020
Beautiful Life Foncion Primària : Embalatge de bolas de nafta
Client: Beijing Lvsan Chemistry Co.Ltd.
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #89378The Design
About Beautiful Life Foncion Primària : Embalatge de bolas de nafta
Tèxte del libre : Beautiful Life es un dessenh d'embalatge per de bolas de nafta venudas en China. L'embalatge de bolas de nafta es estrictament reglamentat, atal la màger part dels produches sul mercat se semblan. Beautiful Life utiliza un logo caligrafic, de flors de pescher e un personatge tirat de la pintura chinesa ancianna. La fenèstra d'obertura a la forma d'una rata-pennada, un simbòl tradicional de benediccion. La bóstia de lauton es estampada en uèch colors, e la bóstia de papièr es cisalada e daurada. La bóstia de lauton sagèla l'odor e pòt èsser gardada e reutilizada. Un curvecle intèrn amagat fa que lo contenidor sià dificil de dobrir pels dròlles.
The Recognition
About the A' Design Award de Bronze
Beautiful Life Foncion Primària : Embalatge de bolas de nafta a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Beautiful Life Foncion Primària : Embalatge de bolas de nafta siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Beautiful Life Foncion Primària : Embalatge de bolas de nafta satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Dimensions & Packaging
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tags
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Production Technology
- 8-color tinplate printing
Carving on paper
Gilding over paper - Design Challenge
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Research
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Project Duration
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Operation Flow
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Team Members
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Image Credits
- Shuwei Qi and Rijiang Wang, 2019.
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