DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials per Lize-Marie Swan

Lo dissènh DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials per Lize-Marie Swan es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Publicitat.

ArgentPublicitat· 2020

DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials

per Lize-Marie Swan

Client : Unilever Food Solutions

Laureat del A' Design Award d'Argent dins la Categoria Publicitat

38,494

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Lo Concèpte

A prepaus de DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials

Unilever Food Solutions a confiat al Chef Heidi Heckmann resident (Chef Regional de la Clientèla, Lo Cap) la mission de crear 11 receptas unicas de mesclas d'especias en utilizant la Gama d'Especias Robertsons. Dins lo quadre de la campanha "Nòstre Viatge, Vòstra Descobèrta", l'idèa èra de crear d'imatges e de dissènhs unics en utilizant aquestas especias per una campanha Facebook divertissenta. Cada setmana, las mesclas d'especias unicas del Chef Heidi èran publicadas jos la forma de publicacions Facebook Canvas ricas en mèdia. Caduna d'aquestas receptas es tanben disponibla per telecargament sus iPad sul site web UFS.com.

La Reconoissença

A prepaus del A' Design Award d'Argent

DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. DIY Spice Blends by Chef Heidi Receptas Digitalas de Mèdias Socials es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

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Proprietats Unicas: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions e Embalatge: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Etiquetas: advertising, Art Direction, photography, illustration,
Tecnologia de Produccion: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiracion: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Durada del Projècte: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Membres de l'Equipa: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew