Feira do Alvarinho Campanha Publicitària by Fabio Alves

Feira do Alvarinho Campanha Publicitària by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Publicitat Competition Category.

ArgentPublicitat· 2020

Feira do Alvarinho Campanha Publicitària

by Fabio Alves

Client: MarkaBranka

A' Design Award d'Argent Winner in Publicitat Category

45,852

Verified Award Winner

Verify Award Status for #91133

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Feira do Alvarinho Campanha Publicitària

La Feira do Alvarinho es una fèsta del vin annuala que se ten a Moncao, en Portugal. Per comunicar l'eveniment, foguèt creat un reialme ancian e ficcionau. Amb son pròpri nom e civilizacion, Lo Reialme d'Alvarinho, nomenat atal perque Moncao es conegut coma lo brèç del vin d'Alvarinho, s'inspirèt de l'istòria reala, dels luòcs, dels personatges iconics e de las legendas de Moncao. Lo desafís major d'aqueste projècte foguèt de portar l'istòria reala del territòri dins la concepcion dels personatges.

The Recognition

About the A' Design Award d'Argent

Feira do Alvarinho Campanha Publicitària a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Feira do Alvarinho Campanha Publicitària siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Feira do Alvarinho Campanha Publicitària es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019