Love&wash Fonccion Primària: Empaquetatge by Alexander Cherkasov

Love&wash Fonccion Primària: Empaquetatge by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Love&wash Fonccion Primària: Empaquetatge

by Alexander Cherkasov

Client: Love&wash

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Fonccion Primària: Empaquetatge

Love&wash es un design d'empaquetatge per una gamma de produches de bugada, que compren pòuvras de lavar, gèl de lavar, capsulas e levataca. Lo concèpte exprimís lo suenh a travèrs d'una metafòra simpla de vestits que s'embracen los uns los autres. Sus l'etiqueta de la pòuvra pels teissuts colorats, un tee-shirt irange e una camisa en denim s'embracen. Las letras del logotip son sarradas ensemble per repetir la meteissa idèa. Los colors de fons separan los produches, mentre que la tipografia blava suggerís frescor e puretat. L'empaquetatge es fach de carton e de plastic, e de materials biodegradables son previstes.

The Recognition

About the A' Design Award d'Argent

Love&wash Fonccion Primària: Empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Love&wash Fonccion Primària: Empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Love&wash Fonccion Primària: Empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin