Fruit Bites Ambalatge de Fruchas Secas by Nour Shourbagy

Fruit Bites Ambalatge de Fruchas Secas by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Fruit Bites Ambalatge de Fruchas Secas

by Nour Shourbagy

Client: Fruit Bites

A' Design Award de Bronze Winner in Embalatge Category

20,878

Verified Award Winner

Verify Award Status for #93428

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Colors

The Design

About Fruit Bites Ambalatge de Fruchas Secas

Qué i a de melhor qu'un gostar nutritiu e sens culpabilitat per vòstres enfants? Los coneples d'ambalatge Fruit Bites son concebuts per encoratjar los mainatges a cambiar lors costumas alimentàrias e causir de manjar de fruchas naturalas secadas puslèu que d'amusa-guelhas. L'objectiu es de donar lo poder a cada parent de transformar lo modèl alimentari de son enfant. Lo desafís consistís a crear de personatges que reflectan los benfachs de las fruchas que los enfants pòdon facilament comprendre e als quals se pòdon identificar coma quicòm de còde e de san. La manga jòga un ròtle major dins la santat de la pèl. La banana vos ajuda a mantenir una vision normala. La poma es bona per vòstra memòria e concentracion.

The Recognition

About the A' Design Award de Bronze

Fruit Bites Ambalatge de Fruchas Secas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Fruit Bites Ambalatge de Fruchas Secas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Fruit Bites Ambalatge de Fruchas Secas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.