Avgoulakia Kit de Venda by Antonia Skaraki

Avgoulakia Kit de Venda by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2021

Avgoulakia Kit de Venda

by Antonia Skaraki

Client: Zouras Farm

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #94660

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Colors

The Design

About Avgoulakia Kit de Venda

Quina a venguda en primièr: la galina o l'uòu? Aquò es la primièra question que deu generalament èsser responduda, mas dins aqueste cas i aviá tanben una autra question. Quand volètz gustar un produch classic d'una manièra imprevista e diferenta, de qué avètz besonh? Ben, d'en primièr, una presentacion imprevista que pòsca ressortir. Aquò es çò que caliá crear per la marca Avgoulakia, a travèrs un concèpte creatiu que poguèsse transmetre l'unicitat de la marca d'una manièra modèrna, diferenta e jogairola.

The Recognition

About the A' Design Award de Fèrre

Avgoulakia Kit de Venda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Avgoulakia Kit de Venda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Avgoulakia Kit de Venda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019