Psiloreitis Embalatge de Bevenda Gazosa by Antonia Skaraki

Psiloreitis Embalatge de Bevenda Gazosa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2021

Psiloreitis Embalatge de Bevenda Gazosa

by Antonia Skaraki

Client: Psiloreitis

A' Design Award de Fèrre Winner in Embalatge Category

18,673

Verified Award Winner

Verify Award Status for #94659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Psiloreitis Embalatge de Bevenda Gazosa

Psiloreitis es un disseny d'embalatge en edicion limitada per una bevenda gazosa Gazoza. L'embalatge celèbra setanta ans de produccion. Cada etiqueta fa referéncia a una decenia diferenta, dels ans 1950 als ans 2010, en utilizant de motius ligats a la mòda, la musica e la tecnologia de cada periòde. Los dessenhs son arrangats coma de patchworks modèrnes de color e de forma. La botelha es facha de veire e l'etiqueta es una manega de papièr, causida coma solucion respectuosa de l'environament. Cada botelha a son pròpri estil, atal la gama complèta pòt èsser collectada.

The Recognition

About the A' Design Award de Fèrre

Psiloreitis Embalatge de Bevenda Gazosa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Psiloreitis Embalatge de Bevenda Gazosa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Psiloreitis Embalatge de Bevenda Gazosa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019