Tongue-Bongue Empaquetatge de Bonbons by Victoria Ax

Tongue-Bongue Empaquetatge de Bonbons by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Tongue-Bongue Empaquetatge de Bonbons

by Victoria Ax

Client: Vi_ax

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Tongue-Bongue Empaquetatge de Bonbons

Lo desir èra de crear un empaquetatge per una mena de noirida. Quand se desvolopa un empaquetatge, es primordial d'èsser imprevisible. Perque i a fòrça solucions estereotipadas sul mercat, cal cercar quicòm mai, cal s'alonhar dels modèls. E l'atencion foguèt portada sul procès de manjar en si meteis, coma prendre e metre lo manjar dins la boca. Aquò èra lo fons de l'idèa. La gent utiliza la lenga per suçar totas sortas de bonbons. Los lèca-lèca en forma de lenga crean una metafòra surreala "lenga sus (umana) lenga".

The Recognition

About the A' Design Award de Bronze

Tongue-Bongue Empaquetatge de Bonbons a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Tongue-Bongue Empaquetatge de Bonbons siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Tongue-Bongue Empaquetatge de Bonbons satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.