Hailuo Embalatge de casc d'escota by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2020
Hailuo Embalatge de casc d'escota
by Xiaomi
Client: Xiaomi
A' Design Award d'Aur Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #98591
The Design
About Hailuo Embalatge de casc d'escota
Hailuo es un disseny d'embalatge creat per un auricular intraauricular. Al luòc de mostrar una fotografia del produch, l'embalatge presenta un imatge d'una cauquilha de nautil trencada, amb l'auricular plaçat dins la cavitat espirala. La forma espirala de la cauquilha es ligada a la resonància del son. L'imatge tota es gaufrada sus la superfícia per donar al nautil una sensacion vertadièra. Lo papièr argentat amb tinta negra dona a l'embalatge una lusor discreta que suggerís una tecnologia avançada. La bóstia de tirar conten dos nivèls, atal l'auricular e sos fials se veson en primièr e los accessòris repausan dejós.
The Recognition
About the A' Design Award d'Aur
Hailuo Embalatge de casc d'escota a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Hailuo Embalatge de casc d'escota siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hailuo Embalatge de casc d'escota crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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