Mi Watch Li Bai Embalatge de mòstra intelligenta by Xiaomi

Mi Watch Li Bai Embalatge de mòstra intelligenta by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Mi Watch Li Bai Embalatge de mòstra intelligenta

by Xiaomi

Client: Xiaomi

A' Design Award d'Argent Winner in Embalatge Category

27,597

Verified Award Winner

Verify Award Status for #98596

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Colors

The Design

About Mi Watch Li Bai Embalatge de mòstra intelligenta

Mi Watch Li Bai es l'embalatge concebut per una mòstra intelligenta. La bóstia es facha de papièr e conten un platèu de pasta de papièr, doncas se fa pas cap d'usatge de plastic. Un ologramma en tres dimensions es aplicat sus la zòna del quadrant de l'embalatge. Las ondas d'aiga semblan corrir quand la bóstia es agachada dins d'angles diferents. L'estampatge en relèu e una tinta especiala reprodusisson l'aparéncia e la textura del quadrant e del braçalet. La mòstra repausa sus una partida sobrelevada del platèu al luòc d'un encastre, e atal la mòstra sembla flotar. L'embalatge mesura 295 per 79 per 49 millimètres.

The Recognition

About the A' Design Award d'Argent

Mi Watch Li Bai Embalatge de mòstra intelligenta a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mi Watch Li Bai Embalatge de mòstra intelligenta siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mi Watch Li Bai Embalatge de mòstra intelligenta es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han