Mitsubishi eK X (Cross) Fulhet by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Publicitat Competition Category.
ArgentPublicitat· 2020
Mitsubishi eK X (Cross) Fulhet
Client: Mistubishi Motors
A' Design Award d'Argent Winner in Publicitat Category
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- Verified Award Winner
- Verify Award Status for #98866
The Design
About Mitsubishi eK X (Cross) Fulhet
Mitsubishi eK X es un fulhet creat per una veitura kei crossover. Lo fulhet presenta lo veïcul coma un modèl compacte amb un caractèr SUV, un estil actiu e un consum de carburant redusit. La mesa en pagina seguís lo concèpte Cute Beast qu'a tanben guidat lo disenh exterior de la veitura. Una combinason ardida de jaune e negre s'emplega per atrapar l'atencion al primièr còp d'uèlh. Cada foncion e caracteristica de performància son mostradas dins un òrdre clar. Lo fulhet foguèt fach per tocar los clients que vòlon assajar quicòm de nòu.
The Recognition
About the A' Design Award d'Argent
Mitsubishi eK X (Cross) Fulhet a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mitsubishi eK X (Cross) Fulhet siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mitsubishi eK X (Cross) Fulhet es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely. - Inspiration
- Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.
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