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Holiday Gift Set Emballatge de Jòc de Presents by Salvita Bingelyte

Holiday Gift Set Emballatge de Jòc de Presents by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.


ArgentEmbalatge· 2020

Holiday Gift Set Emballatge de Jòc de Presents

by Salvita Bingelyte

Client: Salvita Design

A' Design Award d'Argent Winner in Embalatge Category

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The Design

About Holiday Gift Set Emballatge de Jòc de Presents

Lo Jòc de Presents de Fèsta es un design d'emballatge per una colleccion de presents de fèsta consomables. Lo jòc conten una tauleta de chocolat de 80 g, un paquet de tisana de 40 g, un pòt de mèl naturala de 200 g e una candèla perfumada a la canèla de 140 g. Las illustracions son inspiradas de Zemyna, la divessa terrèstra lituaniana, mostrada aicí coma una figura modèrna que pòrta d'espadrilhas e d'ausiguèras. Los long pels blancs de la divessa evòcan la nèu e las imatges festivas familiaras. Una paleta de colors naturalas amortidas reflectís los ingredients. S'utilizan l'offset, la flexografia e l'estampatge digital.

The Recognition

About the A' Design Award d'Argent

Holiday Gift Set Emballatge de Jòc de Presents a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Holiday Gift Set Emballatge de Jòc de Presents siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Holiday Gift Set Emballatge de Jòc de Presents es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging
Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags
Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology
Offset, flexography and digital printing.
Design Challenge
It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research
Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration
Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration
Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow
This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits
Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)

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