Wild Cook Advertising Afiche by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Afiche by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Publicitat Competition Category.

FèrrePublicitat· 2020

Wild Cook Advertising Afiche

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award de Fèrre Winner in Publicitat Category

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Verified Award Winner
Verify Award Status for #99688

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Colors

The Design

About Wild Cook Advertising Afiche

La publicitat es una de las parts mai importantas per presentar un produit. Per poder presentar un design, los designers devon comprendre los aspèctes principals del design e, per lo presentar d'un biais artistic, devon se concentrar sus sas caracteristicas mai importantas. Lo design presentat consistís en d'afiches publicitaris per un produit que dona diferentas sentors de fumada, de la combustion suau de materials naturals fins a las d'aliments, per aquò los designers an insistit per mostrar de materials naturals en combustion e lo fum que ne sort. L'intencion dels designers èra d'estimular la curiositat del public per la publicitat.

The Recognition

About the A' Design Award de Fèrre

Wild Cook Advertising Afiche a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Wild Cook Advertising Afiche siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Wild Cook Advertising Afiche merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad