Feral Horses Brand Identity Tożsamość Korporacyjna by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 Srebrna Nagroda A' Design Award in Grafika, Ilustracja i Komunikacja Wizualna Competition Category.

SrebrnaGrafika· 2018

Feral Horses Brand Identity Tożsamość Korporacyjna

by Emanuele Grittini

Client: Feral Horses

Srebrna Nagroda A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #65397

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Colors

The Design

About Feral Horses Brand Identity Tożsamość Korporacyjna

Tożsamość Marki Feral Horses to identyfikacja wizualna zaprojektowana dla firmy działającej w obszarze inwestycji w sztukę współczesną. Identyfikacja przemawia do trzech grup odbiorców: miłośników sztuki, profesjonalnych traderów oraz ciekawych świata osób odnoszących sukcesy. Pojedynczy piktogram łączy w sobie artystyczną i finansową stronę marki. Logo oraz jego warianty są dopracowane co do piksela, dzięki czemu znak pozostaje czytelny i rozpoznawalny. Kolory zostały zdefiniowane w systemie Pantone, a następnie przekonwertowane do przestrzeni sRGB i CMYK. Wybrane fonty sprawdzają się zarówno w druku, jak i na ekranie.

The Recognition

About the Srebrna Nagroda A' Design Award

Feral Horses Brand Identity Tożsamość Korporacyjna to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Feral Horses Brand Identity Tożsamość Korporacyjna ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Feral Horses Brand Identity Tożsamość Korporacyjna to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.