I Love You From Afar ټولنیز by Alvaro Gonzalez and Renato Galecio

I Love You From Afar ټولنیز by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.

برونزاعلانات· 2021

I Love You From Afar ټولنیز

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

د برونز A' Design Award جایزه Winner in اعلانات Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar ټولنیز

د وبا په پیل کې، کله چې په چلی کې ټول خلک په قرنطین کې وو، ټولې میینسو پلورنځي بندې وې، او د خپلې لیدونکو سره د ژمنې د ساتلو لپاره، "له لرې نه ستا سره مینه" کمپاین جوړ شو، چې 100٪ په آنلاین ډول اجرا کیږي او په زرګونو نظرونه ستاسو مصرف کوونکو ته وړاندې کوي ترڅو د دوی د بندیدو په وخت کې تفریح ورکړي.

The Recognition

About the د برونز A' Design Award جایزه

I Love You From Afar ټولنیز د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له I Love You From Afar ټولنیز څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. I Love You From Afar ټولنیز اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax