Wit بدلیدونکې کڅوړه by Teresa Chan is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د فېشن او سفري لوازماتو ډیزاین Competition Category.

اوسپنهلوازمات· 2022

Wit بدلیدونکې کڅوړه

by Teresa Chan

Client: Kalón

د اوسپنې A' Design Award جایزه Winner in لوازمات Category

18,509

Verified Award Winner

Verify Award Status for #137319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wit بدلیدونکې کڅوړه

ویټ یوه بدلیدونکې کڅوړه ده چې د ورځني کارونې لپاره ډیزاین شوې ده. ویټ په پنځو طریقو سره وړل کیدی شي: د لاس کڅوړې، د اوږې کڅوړې، د سینې پرې کڅوړې، د شا کڅوړې (بیکپیک) او د پورتني نیونکي کڅوړې په توګه. یوه سوچه او نرمه جوړښت لري چې په څلورو بڼو کې ماتیږي او خلاصیږي: ماتې شوې، جوړښت لرونکې، سستې او پراخه شوې بڼه. دوه سمولو وړ او بیلیدونکي پټۍ د هرې وړلو طریقې ملاتړ کوي. دوه ماډیولر اضافي برخې، یعنې د ورځني کارونې کڅوړه او د لاپټاپ کڅوړه، کیدای شي د اصلي کڅوړې دننه یا په جلا توګه وکارول شي. دا کڅوړه د کاکتوس چرمو څخه جوړه شوې ده، چې یو سپک وزنه، دوامداره او د اوبو په وړاندې مقاوم نباتي بدیل دی د طبیعي چرمو لپاره.

The Recognition

About the د اوسپنې A' Design Award جایزه

Wit بدلیدونکې کڅوړه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Wit بدلیدونکې کڅوړه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Wit بدلیدونکې کڅوړه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Dimensions & Packaging: Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Tags: Modular bag, convertible bag, vegan bag, fashion design, female-founded
Production Technology: The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Design Challenge: One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Research: We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Inspiration: Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Project Duration: The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Operation Flow: The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Patents: Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Team Members: Designer: Teresa Chan
Image Credits: Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva