Buddy Workwear د برنډ پیژندنه by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.
سپین زراعلانات· 2022
Buddy Workwear د برنډ پیژندنه
Client: Buddy Workwear Manufaktur
د سپینو زرو A' Design Award جایزه Winner in اعلانات Category
Verified Award Winner
Verify Award Status for #140102The Design
About Buddy Workwear د برنډ پیژندنه
بډي ورک ویر یو برنډ پیژندنه ده چې په جرمني کې د کاري جامو د تولیدونکي لپاره جوړه شوې ده. د بډي نوم د پیژندنې اصل جوړوي او د پخوانۍ شرکت له نوم څخه اخیستل شوی دی. تیاره نیلي رنګ د اصلي رنګ په توګه کار کوي او محصولات او عکسونه څرګندوي، پداسې حال کې چې روښانه نیلي رنګ د تاکید او ځلولو رنګ په توګه کارول کیږي. دواړه رنګونه یو د بل بشپړونکي دي لکه ملګري. روښانه ټایپوګرافي او ساده الفاظ د برنډ مستقیمه څیره ملاتړ کوي. دا پیژندنه په چاپي بروشورونو، ویب پاڼه، ویډیو او د ټولنیزو رسنیو کمپاین کې پلي کیږي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Buddy Workwear د برنډ پیژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Buddy Workwear د برنډ پیژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Buddy Workwear د برنډ پیژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Team Members
- Pilotfisch GmbH & Co. KG
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
