Vivo X80 د بهرنیو اعلاناتو کمپاین by Output

Vivo X80 د بهرنیو اعلاناتو کمپاین by Output is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.

سپین زراعلانات· 2023

Vivo X80 د بهرنیو اعلاناتو کمپاین

by Output

Client: Output

د سپینو زرو A' Design Award جایزه Winner in اعلانات Category

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The Design

About Vivo X80 د بهرنیو اعلاناتو کمپاین

Vivo X80 د بهرنیو اعلاناتو یو کمپاین دی چې د سمارټ فونونو د یوې لړۍ د تبلیغ لپاره جوړ شوی. د دې پر ځای چې پر یوې ودانۍ لوړ ځای کې پرته له عینکو د درې اړخیزې (3D) پردې ولګول شي، دا کمپاین یوه لویه ځمکنۍ پرده کاروي چې مستقیماً پر ځمکه ایښودل شوې، ترڅو لیدونکي یې له نږدې واټنه وګوري. محتوا په اوو برخو کې تنظیم شوې او په شینجن او شیان کې ښودل شوې ده. دوه رادارونه او د انسان د بدن د نیولو ټکنالوژي د لیدونکو موقعیت او حرکت تعقیبوي، نو انځورونه د لیدونکو په وړاندې غبرګون ښیي. د ښودنې لپاره د لیزر پروجیکشن ټکنالوژي کارول شوې ده.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Vivo X80 د بهرنیو اعلاناتو کمپاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Vivo X80 د بهرنیو اعلاناتو کمپاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Vivo X80 د بهرنیو اعلاناتو کمپاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan