Chaos Pogo د برانډ ماسکاټ by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.
اوسپنهاعلانات· 2023
Chaos Pogo د برانډ ماسکاټ
Client: Chaos Pogo
د اوسپنې A' Design Award جایزه Winner in اعلانات Category
Verified Award Winner
Verify Award Status for #147863The Design
About Chaos Pogo د برانډ ماسکاټ
واو یو برانډ ماسکاټ دی چې د خاوس پوګو لپاره جوړ شوی، یو خلاص پب برانډ چې پر ځوانانو تمرکز لري. دا ماسکاټ د شاتو ړوند (هني بجر) پر بنسټ جوړ شوی، حیوان چې د جوش، ځوانۍ او زړورتیا د سمبول په توګه ګڼل کیږي. یو تخته ډول سر له سپینو ویښتانو سره، تیز نوکونه او یو ځانګړی لکۍ دا کرکټر په اسانۍ سره پیژندونکی جوړوي. کلک سترګې له ګلابي سور تور تنیو سره یو ډول د رمز او پراسراریت احساس ورکوي. دا زړور او بې پروا بڼه د برانډ کلتور او شخصیت انځوروي. له ماسکاټ څخه اخیستل شوي سمبولونه هم پر برانډ محصولاتو کارول شوي، چې د پیرودونکو او برانډ ترمنځ اړیکه نور هم پیاوړې کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Chaos Pogo د برانډ ماسکاټ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Chaos Pogo د برانډ ماسکاټ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Chaos Pogo د برانډ ماسکاټ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character. - Tags
- Pub IP, Brand Image, Mascot, WOW, Youth
- Production Technology
- Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
- Design Challenge
- Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
- Research
- In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
- Inspiration
- Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
- Project Duration
- The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing - Operation Flow
- On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
- Team Members
- Xudong Zhang and Hao Tan
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