Ride on the Right Track د ټولنیزو رسنیو کمپاین by Tai Yuan Chiou and Chien Chun Feng is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.
برونزاعلانات· 2023
Ride on the Right Track د ټولنیزو رسنیو کمپاین
by Tai Yuan Chiou and Chien Chun Feng
Client: Momentum Bikes
د برونز A' Design Award جایزه Winner in اعلانات Category
Verified Award Winner
Verify Award Status for #149139The Design
About Ride on the Right Track د ټولنیزو رسنیو کمپاین
سمه لاره کې سپرلي یو د ټولنیزو رسنیو کمپاین دی چې د بایسکل یوې برانډ لپاره جوړ شوی ترڅو دوامداره ورځنۍ عادتونه وهڅوي. دا کمپاین د طبیعي انځورونو، شنو رنګونو ترکیب، د نباتاتو څخه الهام اخیستل شوو انځورونو او ملګرو پیغامونو په کارولو سره دوامداري د لاسرسي وړ کوي. منځپانګه د معلوماتي انځورونو (انفوګرافیک) په بڼه د زړه راښکونکو حقایقو، د انسټاګرام او فیسبوک لپاره د کیسو سټیکرونه، یوه ژوندۍ خپرونه (لایو سټریم) او د ټولنیزو رسنیو یو فلټر شامل دي. د لاسي، ساده اقداماتو له لارې د لا شنو ترانسپورټي میتودونو او ښاري کرنې هڅول کیږي. موخه د هرې ورځنۍ ټاکنې څخه رامنځته شوی یو ګډ اغیز دی.
The Recognition
About the د برونز A' Design Award جایزه
Ride on the Right Track د ټولنیزو رسنیو کمپاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Ride on the Right Track د ټولنیزو رسنیو کمپاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Ride on the Right Track د ټولنیزو رسنیو کمپاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Dimensions & Packaging
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Tags
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Production Technology
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Design Challenge
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Research
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Inspiration
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Project Duration
- The project started in April and ended in May 2022 in North America and Europe.
- Operation Flow
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Patents
- Copyrights belong to Momentum Bike, 2023.
- Team Members
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - Image Credits
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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