Transatlantic Innovation Week د پیښې اړیکې by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.
اوسپنهاعلانات· 2024
Transatlantic Innovation Week د پیښې اړیکې
Client: U.S. Konsulat München
د اوسپنې A' Design Award جایزه Winner in اعلانات Category
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About Transatlantic Innovation Week د پیښې اړیکې
د ټرانس اتلانتیک نوښت اونۍ، چې د متحده ایالاتو سفارت او ټولو پنځو عمومي قونسلګریو لخوا تنظیمیږي، یوه څو ورځنۍ غونډه ده چې په جرمن-امریکایي ملګرتیا او د هغې پراخ نوښتګر ځواک باندې تمرکز کوي. د سږکال د "بې بنده خلاقیت" شعار لاندې، د غونډې ملګرو لپاره د پیښې ټریلر، لینډینګ پاڼه او بشپړ ټولنیز رسنیو وسیله سیټ ډیزاین شوي. د پیښې کلیدي بصري د شعار او د ملګرتیا مفهوم د اساسي پیغام په توګه یوځای کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Transatlantic Innovation Week د پیښې اړیکې د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Transatlantic Innovation Week د پیښې اړیکې څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Transatlantic Innovation Week د پیښې اړیکې د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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