Vivo X Series د بهرنیو اعلاناتو نصبونه by Output

Vivo X Series د بهرنیو اعلاناتو نصبونه by Output is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.

سپین زراعلانات· 2024

Vivo X Series د بهرنیو اعلاناتو نصبونه

by Output

Client: Output

د سپینو زرو A' Design Award جایزه Winner in اعلانات Category

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Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

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The Design

About Vivo X Series د بهرنیو اعلاناتو نصبونه

Vivo X سیریز د بهرنیو اعلاناتو یوه نصبونه ده چې د شانګهای په شمالي بند (North Bund) کې وړاندې شوې ده. دا نصبونه دوه ګرځنده تلیفونونه په 1:1 کچه بیا تولیدوي، چې یوه تاووېدونکې ستره پرده جوړوي چې تر 8 مترو لوړوالی او نږدې 12 مترو اوږدوالی لري. د لوړ کیفیت LED پردې، منحني LED پردې او د بېلابېلو سطحي جوړښتونو لرونکي اعلاناتي مواد د اصلي وسیلو له بڼې او پای کار سره سمون لري. د رادار تعقیب، د بدن نیول او په لوڅو سترګو د 3D ټیکنالوجي خلکو ته دا امکان ورکوي چې له ډیجیټل منځپانګې سره تعامل وکړي. هره پرده د یوه تلیفون ماډل د اصلي رنګ سکیم پیروي کوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Vivo X Series د بهرنیو اعلاناتو نصبونه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Vivo X Series د بهرنیو اعلاناتو نصبونه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Vivo X Series د بهرنیو اعلاناتو نصبونه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy