Cats in a Box د اړیکو ډیزاین by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د اعلاناتو، بازارموندنې او اړیکو ډیزاین Competition Category.
اوسپنهاعلانات· 2024
Cats in a Box د اړیکو ډیزاین
Client: Adote Um Gatinho
د اوسپنې A' Design Award جایزه Winner in اعلانات Category
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- Verified Award Winner
- Verify Award Status for #161093
The Design
About Cats in a Box د اړیکو ډیزاین
د ډیزاین ټیم کمپاین په هوښیارۍ سره جرئت لرونکي انځورونه د خوشحاله فضا سره یوځای کړل، چې موخه یې د کوویډ-۱۹ غلط انګیرنو رد کول او د پیشو د خپلولو ترویج و. د څېړنې پر بنسټ، دا غلط تصورات افشا کړل، چې اغېزمنو پیغامونو او د محصول لین پراختیا ته یې لاره هواره کړه. د ځلانده بازارموندنې د چلند او بریالۍ خیریه بازار له لارې، کمپاین نه یوازې بودیجه راټوله کړه بلکې ټولنیزو باورونو ته یې ننګونه هم وکړه، او یوې خبرې او مهربانه ټولنې ته یې وده ورکړه.
The Recognition
About the د اوسپنې A' Design Award جایزه
Cats in a Box د اړیکو ډیزاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Cats in a Box د اړیکو ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Cats in a Box د اړیکو ډیزاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Dimensions & Packaging
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Tags
- Cat, Pets, Adoption, Illustration, Color
- Production Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Design Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Project Duration
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Team Members
- Daniel da Hora
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
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