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Jonde د کتاب پوښ کڅوړه by Darekabarai UG

Jonde د کتاب پوښ کڅوړه by Darekabarai UG is a highly esteemed winner of the very prestigious 2025 د اوسپنې A' Design Award جایزه in د فېشن او سفري لوازماتو ډیزاین Competition Category.


اوسپنهلوازمات· 2025

Jonde د کتاب پوښ کڅوړه

by Darekabarai UG

Client: Jonde

د اوسپنې A' Design Award جایزه Winner in لوازمات Category

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The Design

About Jonde د کتاب پوښ کڅوړه

دا د تطبیق وړ پوښ کڅوړه په بې ساری ډول عملیت او ښکلا سره ګډوي، ستاسو د لوستلو موادو لپاره محافظت او اسانه لیږد وړاندې کوي. بهرنۍ برخه د کوچنیو اړینو شیانو او یوې کوچنۍ بټوې لپاره څو اړخیزې جیبونه لري، په داسې حال کې چې دننۍ برخه د یوې لچکداره بانډ او جوړ شوي مخکینۍ جیب سره په خوندي ډول مختلف بڼې ساتي. د قلم لرونکي او یوځای شوي کتاب نښان سره بشپړ، دا په اسانۍ سره د اوږې کڅوړې څخه یوې ښایسته کڅوړې ته بدلیږي. د پایښونده مڼې څرمن څخه جوړ شوی، دا ډیزاین د عصري عیش او چاپیریال ته مسؤلیت سره ژمنتیا منعکسوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Jonde د کتاب پوښ کڅوړه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Jonde د کتاب پوښ کڅوړه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Jonde د کتاب پوښ کڅوړه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design offers portability and protection, ideal for reading enthusiasts. The exterior has multifunctional pockets for small items and a mini wallet. Inside, an elastic band and tailored pocket securely hold both softcover and hardcover publications. The pen holder and integrated bookmark add convenience, while sustainable apple leather provides luxury and eco-consciousness. This design combines functionality and modern style, ensuring durability and environmental responsibility.
Dimensions & Packaging
L: 23 x 15 x 4.5cm
M: 23 x 15 x 4.5cm
removable and adjustable strap
Double zippers closure
Exterior snap-closure pocket x1
Exterior zipper pocket with 2 card slots inside x1
Flat pocket on one side of the main compartment for storing the front cover of a book
Elastic band on the other side of the main compartment for securing the back cover of a book
Bookmark
Pen holder
Jonde logo
Made from apple leather
Tags
bag, book, bookcover, reading, shoulder bag, read, clutch, book cover, cross body bag
Production Technology
This bag is made from apple leather, a sustainable material crafted from discarded apple skins and cores. These byproducts are combined with a bio based resin, creating a durable, eco conscious material aligned with reducing environmental impact. The design includes multifunctional pockets and elastic bands, developed through user research. Each bag is carefully crafted by skilled artisans, ensuring a high quality finish that balances functionality with luxury.
Design Challenge
The hardest part of this project was not only finding a factory to process apple leather, but also navigating the limitations of sustainable materials in terms of production capabilities. While apple leather is an eco friendly option, few manufacturers offer processing services. This was an external challenge due to limited technological availability. Internally, balancing aesthetics with durability was another creative hurdle, as I aimed to maintain both quality and sustainability in the final design.
Research
The research involved visiting bookstores and libraries to observe various book sizes and the behavior of avid readers. Feedback was collected from customers at the Frankfurt exhibition, providing valuable insights. Additionally, I personally tested the product multiple times, refining the design to address any inconvenience. This process helped improve functionality and user experience.
Inspiration
The inspiration for this design came from the desire to protect books while on the go without causing any damage. I often noticed that when carrying books in a backpack, the corners would bend, leading to wear and tear. This drove me to create a solution that was both protective and portable. Moreover, seeing people read during their busy commute or while waiting for public transportation inspired me to design a cover that could be easily accessed during those moments. Using apple leather, a material derived from recycled apple skins, aligns with my belief in sustainability and responsible consumption.
Project Duration
The concept for this project was conceived in 2022, with the first prototype exhibited at the Frankfurt Book Fair in 2023. The product is scheduled for launch in September 2024.
Operation Flow
Place your favorite book in the main compartment, whether it is a novel, manga, or paperback. The built in bookmark lets you easily return to your page. With a pen holder, you can jot down notes on the go. The three sided zipper keeps the book securely protected. There is also a zippered pocket that functions as a mini wallet with space for coins and cards, plus a snap pocket for small items or a phone. You can go out with just this bag.
Patents
Copyrights belong to Moeko Kakizoe, 2024
Team Members
Moeko Kakizoe
Image Credits
Image 1: Photographer Moeko Kakizoe, Book Cover Bag front 2024.
Image 2: Photographer Moeko Kakizoe, Book Cover Bag back 2024.
Image 3: Photographer Moeko Kakizoe, Book Cover Bag pocket detail 2024.
Image 4: Photographer Moeko Kakizoe, Book Cover Bag wallet detail 2024.
Image 5: Photographer Moeko Kakizoe, Book Cover Bag

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