Perceived Design Value Pesquisa em Design by Aija Freimane

Perceived Design Value Pesquisa em Design by Aija Freimane is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design Meta, Estratégico e de Serviços Competition Category.

FerroServiço· 2021

Perceived Design Value Pesquisa em Design

by Aija Freimane

Client: Aija Freimane

A' Design Award de Ferro Winner in Serviço Category

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Verified Award Winner

Verify Award Status for #116447

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The Design

About Perceived Design Value Pesquisa em Design

Valor Percebido do Design é um projeto de pesquisa de pós-doutorado sobre o valor agregado do design. O estudo esclarece como o valor do design é percebido pelos usuários de cinco gerações e de quatro grupos de classes socioeconômicas. São recomendados indicadores de valor percebido para mensurar satisfação, felicidade e bem-estar como resultados finais do uso de produtos e serviços. A pesquisa também define um processo de design triplo e uma matriz de autoavaliação da maturidade em design. Os principais resultados foram publicados em um livro em formato A5 com 89 páginas. O objetivo é ajudar empresas, governos e a sociedade a aplicar o design de forma mais consciente.

The Recognition

About the A' Design Award de Ferro

Perceived Design Value Pesquisa em Design conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Perceived Design Value Pesquisa em Design seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Perceived Design Value Pesquisa em Design merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf